Brand imagery 

Working with the MFA team we came to realize they provide much more than financing. They provide people, many of whom are underprivileged, the comfort and stability of having a quality affordable home. The branding image library we developed sets the tone by portraying the little things that make a house feel like a home.

MFA (New Mexico Mortgage finance authority)

Albuquerque, NM 

MFA provides financing options for quality affordable housing and development projects in New Mexico. Much of their work is behind the scenes, but they wanted a way to share their heartfelt stories with stakeholders. With a logo identity already established, Ripe was brought in to develop an expanded branding system which does just that.

Marketing system

The "homey" brand imagery was integrated into the design of all marketing and web materials. Each department is represented by images related to their area of focus. The annual report features a classic symbol of "home"on the cover—the mailbox. 

MFA Event Branding

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“Ripe is exceptional. I’ve worked with a lot of ad firms and design firms, and Ripe exceeds them all in terms of creativity, price, meeting deadlines and creating a collaborative environment.” 

— Leann Kemp, Communications Manager, MFA