After 6 years in business, Marble felt it was time to rethink their visual identity and branding. The old identity was not flexible enough to meet growing needs, and it didn't reflect the true culture of the brewery.
Ripe engaged the people of Marble—staff, customers, and community—to uncover the heart of this brand.
Special Beer Packaging
Marble's intensely delicious and adventurous beers are an example of the thriving creative culture that defines Albuquerque, one that Marble actively supports. To express that connection we joined forces with local mural artists to create a gallery space on the special beer labels. Each mural image chosen expresses characteristics similar to those of the beer.