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identity
We designed Escuela's logo as a thriving organic eco system. It utilizes a custom hand-drawn font to underscore a focus on individuality. The primary tagline supports the school's nurturing brand ethos.
Escuela del Sol Montessori
Albuquerque, NM
Escuela del Sol Montessori offers children an amazing holistic learning environment. It's rooted in an approach that individualizes student's needs and activates curiosity and love of learning.
After 30 years of building a successful elementary program, the school came to realize it wanted to better define and present their message internally, and find new and more effective ways to engage the community. That's when they partnered with Ripe.
Marketing communications
A highly functional marketing system was created utilizing a combination of black on kraft templates for easy, low-cost in-house printing of everyday materials, plus full color pieces for more formal presentations with a longer shelf life. The solution supports their earth-friendly focus and offers endless flexibility.

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“The most valuable part of the process was (and continues to be) in the area of professional development for our faculty and staff. It is invaluable for employees to understand the need for consistent brand messaging and how they are involved in expressing those messages and the brand of our organization.”
— Friedje vanGils, Executive Director, Escuela del Sol Montessori


Brand messaging
The logo design was expanded into a complete set of custom bugs (and flowers, fruit, birds, etc.) which are used throughout the communications system. These critters are also paired with brand messaging that helps to educate the community about Montessori methods, terms and tools.






Auction promotion materials themed after a Shakespeare play.
programs & events
website
The branding elements were integrated into the website design, along with many functionality features: password protected e-classrooms, dynamic content, fully editable CMS, and multi-view calendar. The website has proven to be the most effective recruiting tool to date.
Advertising
The visual branding and educational messaging are the basis for a multi-media campaign including; print ads, direct mail, billboards, bus boards and an animated tv spot.



