MFA (New Mexico Mortgage finance authority)
MFA provides financing options for quality affordable housing and development projects in New Mexico. Much of their work is behind the scenes, but they wanted a way to share their heartfelt stories with stakeholders. With a logo identity already established, Ripe was brought in to develop an expanded branding system which does just that.
The "homey" brand imagery was integrated into the design of all marketing and web materials. Each department is represented by images related to their area of focus. The annual report features a classic symbol of "home"on the cover—the mailbox.
MFA Event Branding