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View Integrated Branding Systems Branding System: Messaging & Imagery

Branding System: Messaging & Imagery

Pennine Instrument Services - Sheffield, England

This instrument calibration company offers a unique blend of small business customer service and large company capabilities. To capture that concept we created a library of brand messaging that combines their passion and precision into simple one-liners. The clever use of calibration tools for lettering and the fiery orange color palette makes the messages all the more memorable and relevant. This brand message library is at the heart of the comprehensive marketing and web tools system created for Pennine.

"The thing I really want to get across about working with Ripe is the sense of excitement I have when one of their emails arrives. I've been late getting to work because my iphone went “ping” as I was walking out of the door and I had to look straight away what the next idea was. I like the hand pics and messaging so much we're having them hung on the wall. I think that says loads!"
      — Robert Middleton
          Operations Manager, Pennine Instrument Services

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