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Branding System: Brand Messaging & Marketing Kit
ACC Health - Albuquerque, NM
ACC Health provides portable dental and medical care to soldiers and inmates, and professional staffing services. Leveraging their patient-centered approach, we created positive brand messaging and imagery that resonates with each primary target audience. This approach is notably different from the competition's aggressive military and corrections language and imagery. The system is color-coded so it's easy for the sales team to recognize the right tool for the marketing job.
"We had put off making the investment of our branding and I can honestly say I wish we had done it sooner. RIPE gave our management team clarity on who we are and what makes us different and superior to our competitors. The profile we completed with the help and expertise of RIPE is spot on. Together we have developed and continue to develop marketing materials that I am proud of. The team at RIPE has fit right in with our staff and I see them as a critical piece of our ongoing success. The difference RIPE has provided, compared to other companies we talked with, is the genuine interest in what we do and how we do it. RIPE is an important part of our team and a true partner."
- Ginny Berger R.D.H.
CEO, ACC Health
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