What’s a brand really worth?

A company's brand is literally one of its most valuable assets - created by generating demand and securing future earnings for the business.

Check out these current top 10 ranked brands in the world and their 2010 brand value*:

2010 Ranking Company Brand Value
1 Coca-Cola $70 billion
2 IBM $64 billion
3 Microsoft $61 billion
4 Google $44 billion

GE $43 billion
6 McDonald's $34 billion
7 Intel $32 billion
8 Nokia $29 Billion
9 Disney $29 billion
10 HP $27 Billion

See the Top 100 Global Brands of 2010 >

* from Interbrand, Best Global Brands 2010

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